Prodege, the parent company of rewards community Swagbucks has purchased digital consumer polling platform SodaHead it was announced on Thursday. No financial terms of the deal were disclosed.
As per the acquisition, the SodaHead team will be moving to Prodege's headquarters in El Segundo, California. SodaHead will remain as a standalone entity within Prodege, with the members of SodaHead's executive team getting new positions.
Founded in 2007, SodaHead provides polling technology for websites and media companies, including ESPN, ABC News, Good Morning America, LA Times and Warner Brothers Television. Chris Dominguez, the company's CEO and President, will now be SodaHead's General Manager, while founder Jason Feffer has been named as the new Head of Operations for the SodaHead polling division.
While there are no set plans to integrating SodaHead into Swagbucks, both Feffer and Chuck Davis, CEO & Chairman of Prodege, had the same ultimate vision for the merger: Swagbucks users will earn points by taking polls on SodaHead's publishing sites.
"People take polls on other sites every day. Since we have rewards site, would like to give rewards for participating in it. Their product is strong technically, and has a feature set we find additive to ours," Davis said. "This acquisition enhances our ability to give users more curated content. We want to reach out to new and current users, and give them ability earn even more rewards."
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