Jason Feffer

As its Head of Operations, Jason Feffer oversees SodaHead’s strategy and operations now under the Prodege, LLC brand portfolio. Prior to founding SodaHead in 2007, Mr. Feffer was the Vice President of Operations and served on the executive committee of MySpace, where he was instrumental in launching MySpace in 2003 and growing its membership to 100 million users, overseeing the day-to-day and strategic execution of advertising, revenue reporting, policy enforcement and government regulations. Previously, Mr. Feffer joined his first dot-com start-up, Creative Planet, where he led the technology efforts of two dozen Web sites with a loyal readership of several hundred thousand film and television professionals.