In short, Americans are all about the deal. And Swagbucks, which claims to be the largest rewards and loyalty shopping site on the Web with 6.7 million users, is having the highest traffic quarter in its four-year history.
Swagbucks launched its Shop & Earn platform in early November, allowing consumers to earn rewards redeemable for ecommerce gift cards by shopping at popular online retailers like Target, WalMart, Nordstrom, Disney, and OpenSky. There’s a reason I previously called it the “Housewife Currency,” as the new rewards experience was extremely popular with this core demographic, leading in part to the recent uptick in traffic.
This said, there was initially a big hole in the Swagbucks offering. Members of the site overwhelmingly chose to redeem their Swag Bucks for Amazon gift cards, yet they had to leave the site in order to redeem them – if they alternatively chose to receive Target or WalMart gift cards, those could be spent within the respective SwagBucks affiliate stores, earning more rewards while doing so. But as of hours before Black Friday, this all changed.