Swagbucks Spring Survey: Move Over, Marie Kondo — Americans Think They Can Declutter on Their Own
Press Release - April 10th, 2019
More Than Three-Quarters of Americans Will Do ‘Spring Cleaning,’ Most Without a Professional Organizer
LOS ANGELES — April 10, 2019 — A new survey from Swagbucks, a rewards- and loyalty-program company operated by Prodege, LLC, found that while 78% of Americans plan to do spring cleaning, two-thirds would rather tackle their own dirty work over hiring a professional.
The national survey of 1,000 U.S. adults was conducted online by Prodege in March 2019.
Cleaning Is a Key Rite of Spring
Americans agree: spring cleaning is an essential part of the new season. Seven in ten believe it gives them a fresh start or it’s therapeutic. Some even appreciate a counterintuitive benefit of decluttering: it makes them feel like they can shop again.
What items do Americans look forward to buying every spring? Topping the list are summer clothes and new sandals or shoes (cited by half), with 17% also planning to enhance their swimwear collection.
But Will Americans Use a Pro Trained in ‘KonMari?’
Marie Kondo, the Japanese organizing queen whose show “Tidying Up with Marie Kondo” on Netflix is a binge-worthy hit, has coined the popular phrase “The KonMari Method,” which has quickly crept into modern-day slang.
The survey found that almost half of Americans have heard of Marie Kondo, and those aware of her tend to think her approach has merits, namely that it has strong points, they agree with some of it, and it makes them feel more organized.
However, despite embracing benefits from “The KonMari Method,” two-thirds won’t be booking a consultation with a professional organizer. Rather, they’re up to the task of doing their own decluttering.
Of those who would consider hiring a professional organizer, many would pay between $100 and $500 for this service (23%).
Trash the T-shirts, Keep the Accessories
Closets are the #1 target for decluttering during spring cleaning, with t-shirts being what they are most willing to part with (31%), followed by suits or work clothes (13%). Also needing some clutter cleared are garages (25%), kitchens (15%) and paper files (12%).
“Most think of the New Year as a fresh start, but spring always seems like the fresh start to me,” said Chuck Davis, CEO and Chairman of Prodege, LLC. “Spring is the perfect time to say ‘out with the old and in with the new.’ Swagbucks is here to help with that.”
Once they have cleared out old clothes and products, shoppers can earn Swagbucks on all their purchases from a wide selection of popular retailers through the Swagbucks site or by downloading the SwagButton.
Swagbucks.com is the web’s most popular rewards program that gives you free gift cards and cash for the everyday things you already do online. Earn points when you shop at your favorite retailers, watch entertaining videos, search the web, answer surveys and find great deals. Redeem points for gift cards to your favorite retailers like Amazon and Walmart or get cash back from PayPal.
Swagbucks and sister sites have already paid out more than $600 million in cash and free gift cards. Headquartered in El Segundo, California, Swagbucks is owned by Prodege, LLC, a leading internet and media company that operates multiple customer engagement brands.
About Prodege, LLC
Prodege (pro-dé-gée) is an internet and media company that is dedicated to “creating rewarding moments” for its members by rewarding them with more than $600 million in cash and free gift cards since inception. Prodege is comprised of three consumer brands — Swagbucks, MyPoints and ShopAtHome — which deliver engaging content and valuable rewards to more than 60 million members. Prodege's complementary suite of business solutions helps brands boost engagement with consumers by making it easy to gather insights, listen to their audience and gain further exposure to drive brand loyalty. Visit www.prodege.com for more information.
Read the full release here.
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