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TMRE: The Market Research Event

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Overview

Join world-leading insights experts, forward-thinkers, and market disruptors in the sunshine state this October as we uncover new research methods, showcase ways to effectively leverage AI for consumer insights, discover how to keep humanity at the core of market research and so much more. Don’t miss the business-critical insights event of the year to ignite your research practice and propel your business to new heights.

Speaking Topics

Smart Conversations: How AI is Redefining Qualitative Research
Tuesday, December 3rd at 3:30pm ET

presented by:
• Charlie Rader, Baby and Family Care PRT NA, Procter & Gamble
• Susan Stacey, Senior Director, Client Solutions, Prodege

Join P&G and Prodege as we unveil insights from a collaborative “research on research” project, which evaluated whether AI-powered Qualitative Conversations could replace traditional Quantitative methodologies to recruit the Right Participants—those who fit the desired target audience and exhibit the necessary articulation and appropriateness for qualitative research.

Failure to Launch: Case Study with Panera
Tuesday, December 3rd at 2:00pm ET

presented by:
• Veronica Summers, CPG Category Lead, Panera Bread
• Mike Linck, Vice President, Prodege

Understanding why products succeed or fail in the market is crucial for brands and marketers. Panera and Prodege recently partnered to address unexpected challenges faced by Panera’s latest product launch, despite positive initial reception. During this session you'll gain insights into critical questions: was the product executed correctly in stores and what were the consumers' perception/interaction with the product when they take it home. By leveraging Prodege’s unique two-pronged mobile missions/IHUT approach, we'll demonstrate how to gather immediate feedback on product execution, shopper experience and satisfaction.