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IIEX NA 2025

Details

IIEX NA 2025

Overview

Imagined and produced by Greenbook, the Insight Innovation Exchange (IIEX) is not just another conference series - it's one of the largest and most prestigious communities of research and insight leaders in the world.

Speaking Topic

AI-Driven Dialogue: Shaping the Future of Qualitative Research
presented by:
• Susan Stacey, VP, Client Solutions, Prodege

Reaching and understanding your target audience is more critical than ever as it can fuel innovation, effective marketing, and strategic decision-making. But as the demand for speed, quality, and cost-efficiency intensifies, the question remains: Can AI deliver a meaningful depth of qualitative insights at a quantitative scale?

Join Prodege as we explore how we approached a recent study using AI-powered Conversational Surveys to uncover what truly matters to prospective students. Through this collaborative approach, we transformed insights into actionable strategies for website content and communication that might resonate on a deeper level.

Key Takeaways:
1. Discover cutting-edge research techniques that amplify your insights’ impact.
2. See how the right research strategies can help you achieve faster, meaningful qualitative insights.
3. Why an intentional approach to embracing AI-driven research methodologies might outpace the competition