BERKELEY HEIGHTS, N.J.–(BUSINESS WIRE)–Jul 7, 2021–
Hayward Holdings, Inc. (NYSE: HAYW), a global designer, manufacturer and marketer of broad portfolio of pool equipment and associated automation systems, today announced the results of its “Pool Trends” survey. Conducted by Prodege LLC, the survey polled 500 U.S. pool owners or homeowners considering a pool (“intenders”) over the age of 25 to understand their preferences, concerns and potential remodel plans.
The survey, which was conducted after a fire caused by Hurricane Laura burned down a large chlorine plant in Westlake, La. resulting in a nationwide chlorine shortage, shows that 76% of survey respondents who own a pool sanitize with chlorine. Half (50%) of survey respondents say they are “somewhat” to “very” worried about a chlorine shortage. More than 60% of respondents called investigating alternative sanitization techniques a priority (46%) or high priority (16%).
“This survey reinforces what we’re hearing from pool installers and owners: people are concerned about shortages of chlorine and want to investigate other options for cleaning their pools,” said Kevin Holleran, CEO of Hayward. “The shortage is not the only factor driving conversion from traditional chlorine. Our pool owners are attracted to the gentler and more comfortable swimming experience alternative sanitization systems can provide.”
42% of survey respondents who own a pool say they plan to remodel, while 35% say they are “on the fence.” One quarter say they will install a salt chlorine generator, which are currently used by just under 20% of pool owners in the survey.
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