November 15 2021 Marketing and consumer insights platform Prodege has secured an undisclosed ‘major’ investment from private equity firm Great Hill Partners, for use in rapid organic expansion and for targeted acquisitions.

Launched in 2008, Prodege taps a global audience of reward program members, along with deep consumer profiling, to help clients gather insights and market to their target audiences. Previous investments for Boston-based Great Hill include b2b data firm ZoomInfo Partners, as well as healthcare sector firms and those developing financial and other technology.

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