WAUKEGAN, Ill., Nov. 5, 2019 /PRNewswire/ — Nielsen-Massey Vanillas, the world’s leading provider of high-quality fine vanilla and flavor products, today unveiled a new survey, revealing that Millennials, America’s largest generation of adults, are the most enthusiastic age group when it comes to holiday baking. The data supports a larger trend indicating that Millennials are increasingly pursuing at-home dining experiences with friends and family as a form of personal connection and self-care.

Survey Methodology
Nielsen-Massey Vanillas commissioned an online survey of 1,000 Americans, representative of the general population by age, race, income and gender. The margin of error for this sample is +/- 3.1% at the 95% confidence interval. Conducted by Prodege, LLC, the survey was fielded August 30 – September 2, 2019. As a member of The Insights Association, Prodege conducts all research in accordance with MRA Marketing Research Standards and adheres to the CASRO Code of Standards and Ethics.

Read full article here.

Featured image