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CMA SIMA Conference 2025
Details
CMA SIMA Conference 2025
Overview
CMA SIMA is the industry’s leading annual conference for category management, shopper insights, and space planning professionals.
Speaking Topic
DIY Research in Action: Cost-Effective Strategies for Thriving in today’s Economic Climate
Tuesday, February 18th at 11:30am CT
presented by:
• Keeley Yen, Director of Insights, Monster Energy
• Ana De la Concepcion, Shopper Insights Manager, Monster Energy
• Susan Stacey, Senior Director, Client Solutions, Prodege
In today’s challenging economic climate, CPG companies are under increasing pressure to do more with less. This session will showcase how Monster Energy has embraced Prodege’s Self-Service Research Platform to achieve cost-effective, flexible solutions without sacrificing data quality. Through a close, collaborative partnership with Prodege’s Client Success team, Monster has successfully navigated competitive pressures and delivered impactful insights that drive growth. Learn how leveraging DIY strategies and collaborating with Prodege can help your organization adapt, innovate, and thrive in a rapidly changing market.
Dates
Feb 16 - 19
Location
San Antonio, TX
Event Website
Venue/Hotel
Speakers
Susan Stacey
VP, Client Solutions
Prodege
Keeley Yen
Director of Insights
Monster Energy
Ana De la Concepcion
Shopper Insights Manager
Monster Energy
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