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Corporate Researchers Conference 2025
Details
Corporate Researchers Conference 2025
Overview
The Corporate Researchers Conference (CRC) was developed just for client-side insights leaders and practitioners committed to advancing the profession.
Speaking Topic
Giving the Voice Back to the Consumer: Making A&U Actionable
September 9, 2025 - 4:40 PM-5:10 PM CST
Attitude & Usage (A&U) studies are often treated as standard exercises—but when done right, they become powerful tools to guide innovation and product development. In this session, Midea and Prodege share how they moved beyond surface-level stats to design A&U research that reflects real consumer needs. Learn how Midea’s team identified distinct problem segments and to quantify nuanced consumer needs that traditional methods often overlook. The result? Actionable strategies, better product decisions, and renewed insights that gave a true voice to their consumers. Whether you're revamping an existing product or launching something new, this session will help you get more strategic—and more human—with your A&U approach.
Dates
Sep 9 - 11
Location
Chicago, IL
Hotel/Venue
Speakers
Meg Ryan
Sr. Director, Insights
Prodege
Abby Mack
Senior Insights Specialist for Small Appliances
Midea
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