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IIEX NA 2025
Details
IIEX NA 2025
Overview
Imagined and produced by Greenbook, the Insight Innovation Exchange (IIEX) is not just another conference series - it's one of the largest and most prestigious communities of research and insight leaders in the world.
Speaking Topic
AI-Driven Dialogue: Shaping the Future of Qualitative Research
presented by:
• Dorene Squires, Senior Director, Research & Insights, University of Phoenix
• Jennifer Allmon, Senior Manager, Research & Insights, University of Phoenix
• Susan Stacey, Senior Director, Client Solutions, Prodege
Reaching and understanding your target audience is more critical than ever as it can fuel innovation, effective marketing, and strategic decision-making. But as the demand for speed, quality, and cost-efficiency intensifies, the question remains: Can AI deliver a meaningful depth of qualitative insights at a quantitative scale?
Join University of Phoenix and Prodege as we explore how we approached a recent study using AI-powered Conversational Surveys to uncover what truly matters to prospective students. Through this collaborative approach, we transformed insights into actionable strategies for website content and communication that might resonate on a deeper level.
Key Takeaways:
1. Discover cutting-edge research techniques that amplify your insights’ impact.
2. See how the right research strategies can help you achieve faster, meaningful qualitative insights.
3. Why an intentional approach to embracing AI-driven research methodologies might outpace the competition
Dates
Apr 30 - May 1
Location
Washington, DC
Event Website
Speakers
Susan Stacey
Senior Director, Client Solutions
Prodege
Dorene Squires
Senior Director, Research & Insights
University of Phoenix
Jennifer Allmon
Senior Manager, Research & Insights
University of Phoenix
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