Prodege Events

The QUIRKS Event – NYC 2026

Details

Overview

As one of the premier gatherings for the marketing research and consumer insights industry, Quirk's NYC brings together thousands of client-side researchers and innovative vendor partners. The two-day event is packed with real-world case studies, engaging 30-minute sessions, and a highly interactive, bustling Expo Hall. Stop by to connect with our team and discover how Prodege’s agile market research solutions and massive global audience can provide the high-quality, actionable data you need to drive your brand forward.

Speaking Session

Shuffling with the Bots | Putting us back in the narrative This session is about keeping humans in this modern area at every angle - as participants, researchers, and storytellers - while saying yes to the seemingly endless opportunities that this modern technological age presents. It’s not human or bots. It's how we dance with the bots and prepare for what is coming next (spoiler, we are only at the START of massive change). AI has catapulted us into a moment that demands constant evolution and if we can embrace that with an open mind — as well as a commitment to speed, accuracy, or depth, we can (and should!) play a big role in the future of human understanding. Radical acceptance meets creativity meets possibility. Together, Prodege and Hootology will explore what it takes to make this shift together—how to harness the brilliance of our industry and put us back in the narrative. Yes, put us back in. Not keep us in.