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TMRE: The Market Research Event
Details
TMRE: The Market Research Event
Overview
Join world-leading insights experts, forward-thinkers, and market disruptors in the sunshine state this October as we uncover new research methods, showcase ways to effectively leverage AI for consumer insights, discover how to keep humanity at the core of market research and so much more. Don’t miss the business-critical insights event of the year to ignite your research practice and propel your business to new heights.
Speaking Topics
Smart Conversations: How AI is Redefining Qualitative Research
Tuesday, December 3rd at 3:30pm ET
presented by:
• Charlie Rader, Baby and Family Care PRT NA, Procter & Gamble
• Susan Stacey, Senior Director, Client Solutions, Prodege
Join P&G and Prodege as we unveil insights from a collaborative “research on research” project, which evaluated whether AI-powered Qualitative Conversations could replace traditional Quantitative methodologies to recruit the Right Participants—those who fit the desired target audience and exhibit the necessary articulation and appropriateness for qualitative research.
Failure to Launch: Case Study with Panera
Tuesday, December 3rd at 2:00pm ET
presented by:
• Veronica Summers, CPG Category Lead, Panera Bread
• Mike Linck, Vice President, Prodege
Understanding why products succeed or fail in the market is crucial for brands and marketers. Panera and Prodege recently partnered to address unexpected challenges faced by Panera’s latest product launch, despite positive initial reception. During this session you'll gain insights into critical questions: was the product executed correctly in stores and what were the consumers' perception/interaction with the product when they take it home. By leveraging Prodege’s unique two-pronged mobile missions/IHUT approach, we'll demonstrate how to gather immediate feedback on product execution, shopper experience and satisfaction.
Dates
Dec 3 - 5
Location
Orlando, FL
Event Website
Hotel/Venue
Speakers
Susan Stacey
VP, Client Solutions
Prodege
Charlie Rader
Baby and Family Care PRT NA
Procter & Gamble
Mike Linck
VP, Client Solutions
Prodege
Veronica Summers
CPG Category Lead
Panera Bread
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