Prodege Events

The Quirk’s Event – NY

Details

Overview

The Quirk’s Events are two-day gatherings of client-side researchers and their supplier partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research. Adjacent to the session rooms, a lively expo hall forms the center of the action. With ample networking opportunities and a fun, collegial atmosphere, The Quirk’s Event is designed to be inclusive and collaborative.

Speaking Topic

Grow the Trades: From supplier to partner – How DEWALT is empowering the next generation of tradespeople

Attracting and supporting younger generations is critical for industries looking to sustain long-term growth. For DEWALT, the challenge isn’t just encouraging young professionals to pursue careers in the trades, it’s ensuring that DEWALT stands out as their trusted tool brand of choice.

Grow the Trades is a strategic initiative designed to bridge this gap, extending its impact beyond tools and into education, PR efforts and philanthropic programs worldwide. This session will explore how shifting from a traditional supplier mind-set to a true partnership approach is driving engagement, fostering industry growth and strengthening the brand’s market position.

Join us as we unpack how DEWALT and Prodege are working together to bring this vision to life, creating real impact for young tradespeople and industry stakeholders alike.