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TMRE 2026
Details
TMRE 2026
Overview
At TMRE, insights professionals come together to sharpen their skills, see around the corner, and connect with peers who understand the pressure—and potential—of this field. From emerging tech to proven strategies, every session is designed to give you the clarity, confidence, and community you need to lead in the next era of insights.
Speaking Session
The New Research Playbook: Where Full Service Meets AI-Assisted DIY
October 5, 2026 - 2:00-2:15 PM
As AI reshapes the insights industry, the biggest opportunity isn't replacing researchers—it's helping them do more. In this session, Cox Automotive shares how its research team evolved from relying primarily on outsourced research to adopting an AI-assisted DIY approach that delivers faster answers while maintaining confidence in the results.
Learn how Cox Automotive combines Prodege's full-service research expertise with self-serve capabilities like Pollfish and AI-powered Insights Builder to match the right methodology to every business question. The result? Faster insight delivery, greater efficiency, expanded stakeholder access to research, and more opportunities to support the business without increasing team resources.
Dates
Oct 5 - 7
Location
Denver, CO
Event Website
Venue
Speakers
Meg Ryan
Sr. Director, Insights
Prodege
Michelle Seguin
Market and Customer Researcher
Cox Automotive
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