Background:
A major manufacturer of Feminine Care products wanted to understand shelf conditions at a specific retailer. Was there adequate supply on shelves of their brand? Had a new competitor executed rumored display program?
Approach
- Known retailer shoppers who purchased category pre-recruited for a mobile-mission study
- Recontact members with a reminder notification pushed to phone when they hit geofenced locations
- Respondents photographed aisle conditions and answered questions about brand perception and purchase intent
Results
- Addressed supply chain issues with retailers
- Assessed potential sales impact due to new competitor
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