Background:
With little in-store shelf presence and declining retailer sales, an outdoor products company needed to optimize and update their pack salience.
Approach
- Designed an engaging hybrid research methodology with scale sensitivities and engaging interactivity
- Led a Monadic Concept Pack Test
- Incorporated Heat-Sensitive Interactive Mapping
- And Probed Interest Areas uncovering key areas of positivity and optimization
Results
- Clear direction of winning aspects of each pack design
- With Language and Design that is imperative across Claims, Features, Design and Branding
- Optimization areas and deeper understanding from qualitative participant input
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