Mother’s Day 2023: What Moms Want vs. What Moms Get

• Findings show discrepancies in what moms want versus what they will likely get from their families
• Favorite ”television mom” —  Debra Barone of “Everybody Loves Raymond” — hasn’t been on the air in 18 years

EL SEGUNDO, Calif., May 05, 2023 (GLOBE NEWSWIRE) — Prodege, a cutting-edge consumer marketing and insights platform, today released the results from its annual Mother’s Day survey on activities, celebrations and gifting. The findings show that 64% of mothers and family members surveyed plan to celebrate Mother’s Day this year and of those partaking, 70% plan to do it in person. 

Key Findings:

• What Moms Want: 60% of mothers surveyed say that spending time with their children is the best Mother’s Day gift. Other desired gifts include:
  • Dining out at a restaurant (41%)
  • Flowers, plants, and/or cards (39%)
  • Gift cards (32%)
  • Home-cooked meal (31%)
• What Moms Will Get:  Among those celebrating Mother’s Day, top gifts family members plan to give to a special “mom” in their life include:
  • 54% will give cards
  • 53% will give flowers/plants
  • 35% will go to a restaurant
  • 22% plan to cook
  • 9% will gift something handmade
• Activities vs. Gifts: 50% say they expect to spend between $50 and $149 for Mother’s Day activities with family, such as dining out, movies, shopping or games. More than 75% say they will spend under $100 for cards, flowers and gifts. 
• Pets Are Family Too: 43% of women who do not have children say they plan to celebrate Mother’s Day with their pets. Activities include:
  • Spending time with their pet (74%) 
  • Giving them a special treat (62%) or a special toy (31%)
• Top Matriarchs of Television: 15% of mothers say Debra Barone from “Everybody Loves Raymond” is the TV mom that they identify most closely with, especially among GenX (20%) and Boomers (25%). Lorelai Gilmore from “Gilmore Girls” (13%) and Claire Dunphy from “Modern Family” (12%) round out the top three.

Prodege conducted this online survey using their AI-Enabled DIY programming solution, Pollfish on April 21 – 25, 2023 among 1,000 respondents representative of US General Population with +/-3% margin of error.

Read the full release here!