The New Research Playbook: Where Full Service Meets AI-Assisted DIY

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The New Research Playbook: Where Full Service Meets AI-Assisted DIY

AI is changing the insights industry, but the real opportunity isn’t replacing researchers. It’s helping them do more. In this webinar, Cox Automotive shares how its research team shifted from relying mostly on outsourced research to an AI-assisted DIY approach that delivers faster answers without sacrificing confidence in the results.

You’ll see how Cox Automotive pairs Prodege’s full-service research expertise with self-serve tools like Pollfish and the AI-powered Insights Builder to match the right methodology to every business question. The payoff: faster insights, greater efficiency, broader stakeholder access to research, and more ways to support the business, all without adding headcount.

Whether you’re just starting to explore AI or looking to optimize an established research program, you’ll walk away with practical lessons for building a more agile, scalable insights function.