Listen to Prodege's Edward Staples discuss how DIT (Do It Together) is removing the fear from complex research projects for an increasingly understaffed and underfunded industry on Little Bird Marketing’s “Ponderings from the Perch” podcast.

Join Prodege and buzzback as they present case studies from Bimbo Bakeries, Reckitt and others and discuss sustainability efforts around all aspects of product/ingredient development, packaging and messaging. buzzback shares new research around packaging and sustainability, showcasing innovative research approaches for online qual, consumer deep dives and rapid test+learn methods, combined with Prodege’s consumer purchase data – all enabling sustainability leaders to empower their sustainability efforts. These range from ingredient exploratory to claims and packaging development to positioning and communications. Through these real-life brand examples, you’ll discover new ways to develop your winning brand sustainability strategy.

Dollar Shave Club (DSC) introduced the first direct-to-consumer (D2C) razor to the market, disrupting an industry historically dominated by a few major brands that could only be bought in brick & mortar stores by eliminating friction in the consumer process and answering unmet needs. Recently, DSC partnered with Prodege to conduct innovation and messaging research to ensure DSC maintains success as the heritage D2C brand expands into retail. Obtain a glimpse into DSC’s innovative approach and come away with an understanding of how the evolution of D2C distribution strategies can provide valuable insights into the future of online CPG shopping.