Article

From a replica of the Barbie Dreamhouse being listed on Airbnb to retro toys resurfacing in McDonald’s Happy Meals, old school toys appear to be making a comeback.

We reached out to 1,100 of our members to find out which throwback characters and games they’d like to see modernized and which fantasy settings they wish they could visit.

First off, we learned that over six-in-ten indicated they’ve kept some childhood toys. Nostalgia surfaced as the top reason for doing so (74%), followed by wanting to pass along their childhood relics to a child or grandchild (50%).

The most appealing fantasy setting to visit? Willy Wonka’s chocolate factory. Secondarily, at least three-in-ten wish it was possible to become physically immersed into the world of Hogwart’s (36%) and/or the Death Star (30%, skewed male).

When thinking back to iconic board games, the top three games our respondents crave a modern interpretation of are well-known classics.

As for beloved toy personalities, Mr. Potato and He-Man are two characters those surveyed would like to see get a modern-day refresh (23-25%). For the He-Man fans out there, here’s some good news!

Blog Author
Author

Bess Devenow

See more from the author

Recent Press Releases

Prodege Names Jeff Carberry as Chief Financial Officer

Joe Picciano Appointed Chief Operating Officer EL SEGUNDO, Calif., Sept. 15, 2022 (GLOBE NEWSWIR [...]

Prodege Recognized for Excellent Employee Culture and Innovation

September 07, 2022 Company named one of the “Best Places to Work 2022” by the Los Angeles B [...]

Prodege Builds Upon Acquisition Strategy with AdGate Media to Grow Consumer Audience

AdGate Media is the Third Company to Join Prodege in 2022 EL SEGUNDO, Calif., July 11, 2022 (GLO [...]