Corporate social responsibility (CSR) as a phrase will continue to make headlines. But is CSR viewed as something that companies should “get to when they get to it” or is it a necessity today for consumers? Also, are companies misleading the public about the actions they are taking to help the planet?

We surveyed 1,110 Americans in February, 2020 to see how corporate social responsibility factors into their everyday decision making.

While price and quality are the most important factors when considering which brands to purchase, sustainability is viewed as “very” or “somewhat” important for around three-quarters when considering which clothing brands and/or brands & products to buy for the household (74 to 79%). Millennials, in particular, place an importance on sustainability, with the majority of millennials also considering whether a company is dedicated to social and environmental change as influential in their purchase decisions.

The top two areas viewed as most important in CSR efforts? Environment & sustainability, followed by company diversity & fair labor practices.

Do you consider the importance companies place on sustainability & social responsibility when considering which brands and products to purchase?

 

Blog Author
Author

Bess Devenow

See more from the author

Recent Press Releases

Prodege Names Jeff Carberry as Chief Financial Officer

Joe Picciano Appointed Chief Operating Officer EL SEGUNDO, Calif., Sept. 15, 2022 (GLOBE NEWSWIR [...]

Prodege Recognized for Excellent Employee Culture and Innovation

September 07, 2022 Company named one of the “Best Places to Work 2022” by the Los Angeles B [...]

Prodege Builds Upon Acquisition Strategy with AdGate Media to Grow Consumer Audience

AdGate Media is the Third Company to Join Prodege in 2022 EL SEGUNDO, Calif., July 11, 2022 (GLO [...]