Are Consumers Ready to Hold Companies Socially Responsible?

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Corporate social responsibility (CSR) as a phrase will continue to make headlines. But is CSR viewed as something that companies should “get to when they get to it” or is it a necessity today for consumers? Also, are companies misleading the public about the actions they are taking to help the planet?

We surveyed 1,110 Americans in February, 2020 to see how corporate social responsibility factors into their everyday decision making.

While price and quality are the most important factors when considering which brands to purchase, sustainability is viewed as “very” or “somewhat” important for around three-quarters when considering which clothing brands and/or brands & products to buy for the household (74 to 79%). Millennials, in particular, place an importance on sustainability, with the majority of millennials also considering whether a company is dedicated to social and environmental change as influential in their purchase decisions.

The top two areas viewed as most important in CSR efforts? Environment & sustainability, followed by company diversity & fair labor practices.

Do you consider the importance companies place on sustainability & social responsibility when considering which brands and products to purchase?