Earlier this week, our VP of Client Solutions, Adam Portner, spoke at The Quirk’s Event: Brooklyn with Matt Marontate of LivingLens on “How Video Among Engaged Respondents Can Bring Consumer Insights To Life”. This session highlighted the power of video in market research…portrayed by real videos of our favorite furry friends: puppies and kitties!

Thanks to our engaged panel and LivingLens’ platform, we were able to invite respondents to submit a 30-second video of what their pets enjoy most. These were highlighted in real videos our respondents recorded of their adorable pets.

The goal was to give insight into what pet toys and accessories are most popular, allowing for potential product development opportunities.

So why did we choose video methodology?  

For one, video ethnography is a powerful tool, especially if you have engaged respondents like ours that are willing to share their thoughts, allowing for even deeper insights.

There are many additional advantages including being in-the-moment rather than relying on respondents to recall their experiences later, as well as receiving footage of activities in their natural setting.

In this study, in particular, we were able to get a closer look at pet products and identify what is and isn’t popular for pets. Through narration and real footage, our client was able to receive a clear understanding of pet products

In the end, our client was very happy with the results because of the richness of the videos. They were able to receive a clear understanding of product benefits through narration and real footage. Additionally, the video platform that was used by LivingLens allowed the client to easily pull results in both video and content transcription form, as well as other analytical features, resulting in a clear picture they could use to move forward.

The combination of a powerful sample source with the power of video analytics can bring quantitative and qualitative insights to life.

If you’re looking for a similar study, contact us and let us know how we can help!

Author

Katie Crockford

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