Americans love pro football, and not so coincidentally, they love that they can (legally) gamble on it now.

Historically, there is a high correlation between a sporting event’s viewership and the amount of sports bets placed on that event. A 2019 study from market research firm Prodege, found that being able to gamble on sports drove overall interest and increased viewership across all major sports. 

Read the full article here!

Featured image