We’ve heard from our market research professionals about which research buzzwords are overused and the types of research on the rise.

For our latest installment of “market research AMA”, we wanted to glean the most exciting research development that our team has seen unfold.

What chiefly stood out was mobile adoption makes it easy to field “in the moment” research, an area where ProdegeMR offers advanced capabilities including geofencing technology to conduct exit surveys, mobile missions, and capture receipt data.

The second most exciting breakthrough to date? Advances in AI and NLP aid in data & sentiment analysis.

To find out what our team anticipates as the next big milestone in market research, stay tuned for our next AMA post.

Author

Bess Devenow

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