The recent news that Macy’s is passing on in-person Santa visits this year begs the question: are in-person Santa visits off-putting to parents this holiday season?

As you’ll see in our infographic of recent research findings below, the majority of parents appear wary to take their child to see Santa this year. Rather, they are looking into options that pose less of a risk and leverage the popularity of platforms like Zoom and Cameo. 

If you’re looking to make sure you’re on everyone’s holiday wishlist, there are still paid placement options with Prodege!

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Bess Devenow

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