What Content is Streaming During Social Distancing?

Even though the actual hours in a day haven’t increased, limited in-person interactions are making each passing day feel longer. With an eye on understanding how time is being spent these days while homebound, we recently surveyed 1,529 of our members aged 18 to 69.

Watching TV & videos are a common way to pass the time, particularly shorter-form content. Since the beginning of March, our respondents watched at least a few times a week: episodes of TV shows (85%), videos less than 5 minutes long on YouTube (72%) and/or videos less than 5 minutes long on social media platforms (60%), with those under 40 leading the charge in consuming short videos via YouTube and social media. At lower levels, movies were watched at least a few times a week by around half overall.

While the most common genres of recent content consumed recently are comedy, news & drama, reality TV is also having a moment among females. Perhaps the recent sensation, Love Is Blind is particularly relevant as it focuses on interacting from afar?