Webinar
DIY Research in Action: Cost-Effective Strategies for Thriving in Today’s Economic Climate
Details
DIY Research in Action: Cost-Effective Strategies for Thriving in Today’s Economic Climate
In today’s challenging economic climate, CPG companies are under increasing pressure to do more with less. This webinar, in partnership with WIRe (Women in Research) will showcase how Monster Energy has embraced Prodege’s Self-Service Research Platform to achieve cost-effective, flexible solutions without sacrificing data quality. Through a close, collaborative partnership with Prodege’s Client Success team, Monster has successfully navigated competitive pressures and delivered impactful insights that drive growth. Learn how leveraging DIY strategies and collaborating with Prodege can help your organization adapt, innovate, and thrive in a rapidly changing market.
Date
Apr 9, 2025
Speakers
Susan Stacey
Senior Director, Client Solutions
Prodege
Keeley Yen
Director of Insights
Monster Energy
Ana De la Concepcion
Shopper Insights Manager
Monster Energy
Recent Blog Posts
-
Maximizing Impact with TURF Analysis
Understanding your customers and making data-driven decisions are key to achieving success in t [...]
-
Conjoint Analysis
Clarify Consumer Decision Paths. Refine Choices with Precision. Organizations often face t [...]
-
MaxDiff Scaling: Uncovering Consumer Preferences and Empowering Data-Driven Decisions
Reveal True Consumer Preferences. Measure Relative Importance. Having respondents rate the impor [...]