Is Man’s Best Friend Living His Best Life During the Pandemic?

Has more time at home with the fur family led to shelling out more dollars for them? Our recent survey of 310 pet owners reveals that one-in-three have increased their spending on pet food and supplies relative to pre-pandemic (six-in-ten peg the increase at $100+) with 27% indicating they have been spending more on pet “extras” (clothing, toys, etc).

A third of pet owners also fess up to buying something for their pet(s) that others might consider ridiculous. Curious as to what they’re buying Cooper and Luna? We’ll throw you a bone:

“I bought them toys meant for actual human children. One of the toys even talks when they touch a certain part of it.”
“Started buying special CBD dog treats and tincture, which is pretty expensive.” 
“A dog cake for his birthday. We also bought him a dog yarmulke for his bark mitzvah.”
“A water fountain for my cat.” 
“A very expensive probiotic treatment for humans I saw advertised on the Internet.”
“My chickens do not get medicated feed but I bought them herbs to eat and to put in their nesting boxes. The cats, I made them their own table to eat at in their own house that we built them with running water and electricity.” 
“A special robe towel for my dog.”
“I have a space pod backpack that I take my cat for walks in.”

Looking to obtain insights from owners of specific types of pets or other hard-to-reach segments? We’ve got you covered!