Whether you’re an insights leader, research buyer, or data-driven marketer, attending a market research conferences in 2026 is one of the smartest ways to stay ahead of the curve. These events go far beyond networking, they’re where new methodologies are unveiled, research technologies are launched, and real-world case studies are shared by the brands setting the standard.
In this article, we’ll cover
- Why Attend Market Research Conferences in 2026
- Top 10 Upcoming Market Research Events in 2026 (Global & Regional Highlights) (including standouts like TMRE and ESOMAR Congress)
- How to Get the Most from a Research Conference
- Why We Attend (And Why You Might Want to Meet Us There)
Let’s jump in with why you should even attend a market research conference in the first place
Why Attend Market Research Conferences in 2026?
Market Research conferences aren’t just about collecting tote bags and slide decks, they’re about moving your insights practice forward. Here’s what you can gain by showing up:
- Discover emerging methodologies – From AI in qualitative to mobile-first survey designs and conversational feedback tools, conferences are where new approaches take center stage.
- Benchmarking and case studies — real-world success stories from brands and agencies.
- Evaluate new tools – Compare research tech in person including survey platforms, panel providers, data analysis tools, and more.
- Connect with peers – Meet insights professionals from agencies and brands facing the same challenges you are.
- Get inspired by case studies – Learn how global teams are driving impact through creative research strategies.
- Stay competitive – Keep your methods and toolkit aligned with where the industry is heading.
For us, it’s also a chance to hear directly from researchers and data-driven marketers about what they need, what’s working, what’s broken, and where we can help but you can always contact us anytime.
Now let’s jump into the top 10 upcoming market research conferences in 2026
Key Market Research Conferences in 2026 (Global & Regional Highlights)
Here’s a list of the top most significant conferences for market research, consumer insights, and qualitative/quantitative methodologies coming up in 2026 in chronological order:
1. The Quirk’s Event – Dallas 2026
Overview: The first Quirk’s Event of 2026 is taking place in Dallas, Texas from March 10 through March 11, 2026. The Quirk’s Event is the ideal event for in-house/brand researchers to find market research supplier partners. Attendees can attend sessions showcasing research case studies from leading brands as well as explore large expo halls where vendors and researchers can discuss sessions, network and explore vendor solutions. Speakers and sessions for this event have not yet been announced. The Quirk’s Event will also have three other stops this year in Chicago, London and New York. Visit the Quirks Event – Dallas 2026 website for announcements here.
Dates: March 10 – March 11, 2026
Location: Dallas, Texas
Cost: Registration cost ranges from $149 for in-house researchers and $1,299 for researchers at market research or other marketing service providers
How to Register? Follow this link to register for The Quirk’s Event – Dallas 2026
Venue: LOEWS Arlington
888 Nolan Ryan Expressway
Arlington, Texas, 76011
Hotels: LOEWS Arlington is offering discounted room rates for The Quirk’s Event attendees for $259/night (including taxes and fees). You can access the discount here.
See who from the Prodege team is going to be there
2. SampleCon 2026
Overview: Taking place from March 16 through March 18, 2026 in Lake Oconee, Georgia, SampleCon 2026 offers a distinct alternative to standard industry trade shows. By focusing on a smaller, retreat-style atmosphere, the event prioritizes candid dialogue and genuine connection over sales pitches. It is an essential destination for forward-thinking platforms and agencies ready to collaborate on the standards that will define the next decade of consumer insights. Speakers and sessions for this event have not yet been announced. Visit the SampleCon 2026 website for announcements here.
Dates: March 16 – March 18, 2026
Location: Lake Oconee, Georgia
Cost: Registration cost starts at $1,550 for early bird rates before December 20, 2026 and $1,975 for regular rate. A discounted rate is also available for professionals at consumer facing brands for $850
How to Register? Follow this link to register for SampleCon 2026
Venue: The Ritz-Carlton Reynolds, Lake Oconee
1 Lake Oconee Trail,
Greensboro, Georgia, USA, 306421
Hotels: The Ritz-Carlton Reynolds, Lake Oconee is offering discounted room rates for SampleCon 2026 attendees for $339 plus tax per night. You can access the discount through the booking link here.
See who from the Prodege team is going to be there
3. The Quirk’s Event – Chicago 2026
Overview: The second Quirk’s Event of 2026 is taking place in Chicago, Illinois from April 15 through April 16, 2026. As mentioned, the Quirks Event is the ideal event for in-house/brand researchers to find market research supplier partners. There are four Quirk’s Events happening in 2026– Dallas, Chicago, London, and New York. Each event will have some different speakers and exhibitors, but content and exhibitons will be very similar. Attending more than one Quirk’s Event might feel repetitive so we recommend attending whichever one is most convenient for you. Speakers and sessions for The Quirk’s Event 2026 in Chicago has not yet been announced but attendees can expect sessions showcasing research case studies from leading brands as well as the opportunity to explore large expo halls where vendors and researchers can discuss sessions, network and explore vendor solutions. Visit the Quirks Event – Chicago 2026 website for announcements here.
Dates: April 15 – April 16, 2026
Location: Chicago, Illinois
Cost: Registration cost ranges from $149 for in-house researchers and $1,299 for researchers at market research or other marketing service providers
How to Register? Follow this link to register for The Quirk’s Event – Chicago 2026
Venue: Hyatt Regency O’Hare
9300 W Bryn Mawr Ave
Rosemont, IL 60018
Hotels: Hyatt Regency O’Hare is offering discounted room rates for The Quirk’s Event attendees for $183/night (including taxes and fees). You can access the discount here.
Follow us on LinkedIn or visit our events page to get updates on who will be there from our team
4. 2026 Ignite: Data Quality
Overview: 2026 Ignite: Data Quality is a market research conference hosted by the Insights Association on April 21, 2026 in Hoboken, New Jersey. At this event you’ll join fellow insights professionals for a day of expert-led sessions, real-world case studies, and practical guidance focused on data quality within the market research industry. Speakers and sessions for this event have not yet been announced. Visit the Insights Association’s events page for announcements here
Dates: April 21, 2026
Location: Hoboken, New Jersey
Cost: Registration cost ranges from $149 for in-house researchers and $1,299 for researchers at market research or other marketing service providers
How to Register? Follow this link to register for The Quirk’s Event – Chicago 2026
Venue: Stevens Institute of Technology
1 Castle Point Terrace
Hoboken, NJ 07030
Hotels: W Hoboken is the closest hotel to the Stevens Institute of Technology. We will update this blog if any discounted rates for Ignite event attendees becomes available.
Follow us on LinkedIn or visit our events page to get updates on who will be there from our team
5. IIEX North America 2026
Overview: IIEX North America 2026 is taking place is Washington, D.C. from April 29 through April 30, 2026. IIEX North America is presented by Greenbook and is focused on innovation within the insights and market research industry. Some of the sessions for IIEX North 2026 will cover generative AI, automation, sample issues, emerging methods, cross-cultural success, business value of insights and more. This year’s key speakers include Ryan Baum, CEO of Psyclone, Brent Lightfoot, the SVP, Research, Measurement & Insights at iHeartMedia, Laura Wronski a survey scientist at Google and many more. You can view the full agenda for IIEX North America 2026 here.
Dates: April 29 – April 30, 2026
Location: Washington, D.C.
Cost: Early bird registration cost start at $450 for in-house/brand researchers and $1,290 for researchers at market research companies/suppliers
How to Register? Follow this link to register for IIEX North America 2026
Venue: Ronald Reagan Building & International Trade Center
1300 Pennsylvania Avenue NW
Washington, DC 20004
Hotels: IIEX North America 2026 is not hosting any room blocks but there are a lot of nearby hotels. J.W. Marriot, Hotel Washington, and the Waldorf Astoria, if you’re feeling real fancy, are the closest. Washington, D.C. has a lot of transportation options, including the metro, which has a stop inside the venue, so don’t be afraid to stay further from the venue. Follow us on LinkedIn or visit our events page to get updates on who will be there from our team
6. The Quirk’s Event – London 2026
Overview: The third Quirk’s Event of 2026 is taking place in London, United Kingdom from May 6 through May 7, 2026. As mentioned, the Quirks Event is the ideal event for in-house/brand researchers to find market research supplier partners. This is the third of four Quirk Events this year and although each event will have some differentiators, attending more than one Quirk’s Event might feel repetitive so we recommend attending whichever one is most convenient for you. Speakers and sessions for The Quirk’s Event 2026 in London include Iva Kralj-Taylor, Global Strategy Insights Director at Warner Brothers as well as speakers from Mars, Unilever, Ebay, Heineken and more. View the full list of Quirk’s Even London sessions and descriptions here.
Dates: May 6 – May 7, 2026
Location: London, United Kingdom
Cost: Registration cost ranges from £149 for in-house researchers and £1,199 for researchers at market research or other marketing service providers
How to Register? Follow this link to register for The Quirk’s Event – London 2026
Venue: InterContinental London – The O2
1 Waterview Dr.
London SE10 0TW, U.K.
Hotels: InterContinental London – The O2 is offering discounted room rates for The Quirk’s Event attendees for £259/night (including taxes and fees). You can access the discount here.
Follow us on LinkedIn or visit our events page to get updates on who will be there from our team
7. IIEX Europe 2026
Overview: IIEX Europe 2026 is taking place in Amsterdam. from June 23 through June 24, 2026. IIEX Europe is presented by Greenbook and is focused on innovation within the insights and market research industry. Some of the sessions for IIEX North 2026 will cover AI’s place in research, survey bias and bots, conversational AI in surveys, brand tracking and more. This year’s key speakers include Kati LaBeaume, Director of Product Insights & Planning at Oura, Izabela Klein, the Global Brand Tracking Manager at Shell, Anna Erlandsson, Head of Measurement at TikTok and many more. You can view the full agenda for IIEX Europe 2026 here.
Dates: June 23 – June 24, 2026
Location: Amsterdam, The Netherlands
Cost: Registration cost start at €495 for in-house/brand researchers and €1,395 for researchers at market research companies/suppliers
How to Register? Follow this link to register for IIEX Europe 2026
Venue: Beurs van Berlage
Damrak 243
1012 ZJ Amsterdam
The Netherlands
Hotels: IIEX Europe 2026 is not hosting any room blocks but there are a lot of nearby hotels.
Follow us on LinkedIn or visit our events page to get updates on who will be there from our team
8. The Quirk’s Event – New York 2026
Overview: The fourth Quirk’s Event of 2026 is taking place in New York, New York from July 29 through July 30, 2026. The Quirks Event is the ideal event for in-house/brand researchers to find market research supplier partners. This is the fourth and last Quirk Event this year. As mentioned, each event may have a few different speakers or vendors so attending more than one Quirk’s Event may feel repetitive. Therefore, we recommend attending whichever one is most convenient for you. Speakers and sessions for The Quirk’s Event 2026 in New York City include Lindsay Klindt, Director, Consumer Insights and Strategy and Douglas Healy, Head of North America Insights at KraftHeinz and more. View the full list of Quirk’s Even New York City sessions and descriptions here.
Dates: July 29 – July 30, 2026
Location: New York, New York
Cost: Registration cost ranges from $249 for in-house researchers and $1,699 for researchers at market research or other marketing service providers
How to Register? Follow this link to register for The Quirk’s Event – New York 2026
Venue: Javits Center – Hall 1E
429 11th Avenue
New York, NY 10001
Hotels: There are several group rates being offered for The Quirk’s Event – New York 2026 attendees. The closest hotel with a group rate is the Courtyard New York Manhattan/Midtown West at $299/night which you can access here or the cheapest room rate (only one more block away) is at Hyatt Place New York City Times Square for $259/night which you can access here. To view the full list of room blocks you can visit The Quirk’s Event – New York travel page here.
Follow us on LinkedIn or visit our events page to get updates on who will be there from our team
9. ESOMAR Congress 2026
Overview: Taking place in Valencia, Spain this year from September 1 through September 2, 2026, ESOMAR CONGRESS 2026: Metamorphosis is the flagship global event for consumer insights. Big-name speakers, cutting-edge research, and an international crowd. This year’s keynote speakers have not been announced yet. You can visit the ESOMAR Congress 2026 page here for updates.
Dates: Sept 1 – Sept 2, 2026
Location: Valencia, Spain
Cost: Member €1,495 Non-member €2,300 (Annual membership fee ranges from €100 to €200)
How to Register? Follow this link to register for ESOMAR Congress 2026
Venue: Palacio de Congresos Valencia
Avda. Cortes Valencianas, nº 60
46015 València (España)
Hotels: There are two hotels with room blocks for ESOMAR Congress 2026. Hotel Sercotel Sorolla which has a 20% discount for attendees with room rates starting at €120/night. Hotel Meliá Valencia also has a group rate for attendees starting at €120/night.
Follow us on LinkedIn or visit our events page to get updates on who will be there from our team
10. 2026 Corporate Researchers Conferences (CRC)
Overview: Taking place in Chicago, Illinois from September 15 through September 17, 2026, 2026 Corporate Researchers Conferences (CRC) is the Insights Association’s largest event where client-side insights leaders and market research practitioners can find brand-led presentations and case studies and discuss where the insights industry is heading. Keynote speakers for CRC 2026 has not been announced yet but you can visit the event page here for more information.
Dates: Sept 15 – Sept 17, 2026
Location: Chicago, Illinois
Cost: Registrations for Insights Association members start at $790 for Corporate Researchers and $1,695 for Agency/Providers. Registration for non-members starts at $995 for Corporate Researchers and $1,950 for Agency/Providers.
How to Register? Follow this link to register for Corporate Research Conferences 2026
Venue: Marriott Marquis Chicago
2121 South Prairie Avenue
Chicago, IL 60616
Hotels: The event is being held at Marriott Marquis Chicago but no room block or group rates have been announced. We will update this page should any become available.
Follow us on LinkedIn or visit our events page to get updates on who will be there from our team
Still haven’t found the perfect fit for your specific research niche?
Check out our blog on our DIY Platform, Pollfish, for an exhaustive Top 100 Market Research Events guide that covers everything from global summits to boutique methodology workshops.
How to Get the Most from a Research Conference
We’ve attended our fair share of conferences over the years, here are a few tips we share with our own clients:
1. Set clear goals before you arrive
Are you looking for new tools? Inspiration? Partners? Decide upfront what success looks like.
2. Block out time for the expo
Even if you’re not in buying mode, the vendor floor is the best place to explore what’s new (and where tech is heading). Come say hi, we’re always up for a conversation.
3. Build your schedule early
Popular sessions and workshops fill up fast. Prioritize sessions with case studies, hands-on demos, and brand-side speakers.
4. Follow up quickly
Most value comes after the event. Follow up with contacts, vendors, and speakers while it’s fresh.
Why We Attend (And Why You Might Want to Meet Us There)
We build tools that help consumer insights teams move faster and go deeper, from advanced survey design to real-time analytics and respondent management from the highest quality proprietary panel. If you’re exploring ways to streamline your research workflows or unlock new types of insights, we’d love to chat in person. We’ll have:
- Live demos of our platform
- Exclusive previews of upcoming features
- Case studies from brands doing research differently
- Opportunities to collaborate or pilot new use cases
Want to connect at an event this year?
John lucero
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