Grow the Trades – From Supplier to Partner: How DEWALT is Empowering the Next Generation of Tradespeople

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Grow the Trades – From Supplier to Partner: How DEWALT is Empowering the Next Generation of Tradespeople

Attracting and supporting younger generations is critical for industries looking to sustain long-term growth. For Stanley Black & Decker, the challenge isn’t just encouraging young professionals to pursue careers in the trades—it’s ensuring that Stanley stands out as their trusted tool brand of choice.

"Grow the Trades" is a strategic initiative designed to bridge this gap, extending its impact beyond tools and into education, retail partnerships, PR efforts, and philanthropic programs worldwide. This session will explore how shifting from a traditional supplier mindset to a true partnership approach is driving engagement, fostering industry growth, and strengthening Stanley’s market position.

Join us as we unpack how Stanley Black & Decker and Prodege are working together to bring this vision to life—creating real impact for young tradespeople, retailers, and industry stakeholders alike.