6 Best Quantitative Market Research Companies (Full-Service)

In this article, we’ll cover the best full-service quantitative market research companies on the market. If you’re looking for something different, like DIY survey tools or qualitative market research companies, we’ve written separate guides for those.

When evaluating a full-service quantitative research provider, here are the key factors worth considering:

• Range of methods: Do they offer the full spectrum of quantitative research? And if your quant findings uncover something worth exploring further through qualitative research, can they handle a hybrid approach?

• Data quality: How do they source survey respondents, and what quality control measures do they have in place? Can you trust that the data will be accurate enough to act on?

• Customization: Do they tailor their research methods to your specific needs, or do they follow a rigid, one-size-fits-all process?

• Expertise: How experienced is the market research team you’ll be working with? Will your point of contact stay consistent throughout the project, or will you get handed off to someone more junior?

• Personalized Attention: Will your project get focused, personalized attention, or is the team spread thin across too many clients?

We’ll start by covering how Prodege (our full-service quantitative market research company) delivers in these areas, then walk through the other top providers so you can make an informed decision.

Note that while this article focuses on quantitative research, many of these providers also offer qualitative and hybrid research services.

Quantitative Market Research Companies

1. Prodege
2. Lieberman
3. Drive Research
4. Datos Insights
5. Touchstone Research
6. Kantar

1. Prodege

What separates Prodege from other full-service quantitative market research companies is that we own and operate one of the largest audience panels globally, with over 250M respondents across 125+ countries. We’re renowned for our data quality, and we’re extremely transparent about our process: 3 Survey Data Quality Issues Sabotaging Your Research.

That’s the foundation behind everything we do, and we offer the full range of market research services.

For quantitative research specifically, we can help with:

• Tracking studies
• Concept & Claims – Ideation to Evaluation
• Virtual Shelf Tests
• Attitude & Usage
• Customer Segmentation
• Brand Positioning
• In-Context Testing

We’re very flexible and can help with the entire research process from beginning to end, or assist in the specific areas you need support with.

Customer Success Stories

We invite you to explore our case studies page to see how we’ve helped companies across industries. Here are a few highlights:

• Understanding How and Where to Win with a Segmentation: Surveyed 3,000 consumers in a quantitative study to understand their beverage choices across the Who, What, When, Where, Why, and Why Not.

• Driving Automotive Brand Intelligence Across Mexico, Latin America, and the US: Over a 9-year partnership, we’ve helped Brand Health Gurus build and manage a comprehensive multi-country Automotive Brand Health tracking ecosystem.

• Vision Correction and Contact Lens Research: Collaborated closely with McDougall to design surveys that yielded actionable and reportable outcomes.

• Optimizing the Point of Purchase for Packaging: Utilized a hybrid approach involving both quantitative and qualitative research to help a prepared meat client improve their understanding of brand and packaging.

• Point of Purchase Experience via a Mobile Mission: Evaluated a quick-serve restaurant’s kiosk ordering experience, capturing in-store photos, video, and survey responses across the full path to purchase.

• In-The-Moment Shopper Satisfaction: Helped a Big 5 consulting firm geofence over 300 U.S. stores, triggering push notifications for a short feedback survey immediately after each shopping experience.

Up next, we’ll dive deeper into some of the key benefits of choosing Prodege.

High Audience Data Quality (Quantitative Research Insights You Can Rely On)

We pride ourselves on being extremely transparent about our data quality measures. As mentioned earlier, we wrote an in-depth breakdown on that here: 3 Survey Data Quality Issues Sabotaging Your Research.

What differentiates our proprietary audience panels are several things:

• Sheer size: With over 250M respondents, you can reach even traditionally hard-to-reach audiences such as Gen Z, younger Hispanics, high-income individuals, and C-suite professionals.

• Higher survey engagement & attention: Our panelists can participate in a wide variety of activities to earn rewards, not just surveys but also playing games, watching videos, uploading purchase receipts, and more. That means instead of filling out surveys for several straight hours, they bounce around from activity to activity (e.g., game to video to survey), so their attention is fresher when they do take a survey.

• Receipt-backed behavioral targeting: When panelists upload purchase receipts, you can target based on exact stores visited (e.g., Target, Costco), brands purchased (e.g., Red Bull, Monster Energy), and more, ensuring far more accurate targeting. This is a very unique differentiator of our quantitative market research services.

• Rigorous fraud prevention: Through Prodege QualityShield™, we employ rigorous measures to protect the integrity of survey responses, backed by a 40-person Panel Support, Security, and Compliance team focused on exactly this.

• Manual review of every open-ended response: Our Project Management team reviews each open-ended response manually and meticulously removes any nonsensical or low-effort answers.

All of this ensures your quantitative research is backed by data you can actually trust, which translates into higher ROI and profitability.

Fully Custom Research Based on Each Client’s Unique Needs

At Prodege, we start with a conversation and really drill down into your exact needs and target audience before designing a fully custom research plan around your objectives. Whether that involves quantitative methods, qualitative, or a hybrid approach, we handle it all under one roof.

You’d think that should be standard practice, right?

The reality is it’s not, especially with some of the “big-box” research factories that rely on rigid, standard templates and just plug you into them regardless of whether they’re actually right for your objectives.

On top of that, not all providers offer both quant and qual under one roof. That can become an issue when you’re splitting work across two providers who lack key context from each other. It’s just smoother having it all done in one place.

Veteran Market Researchers (Your Points of Contact From Beginning to End)

Everyone leading survey design at Prodege has 20+ years of market research experience; has worked across many verticals ranging from CPG, retail, and beyond; and has come from firms like Hall & Partners, Ipsos, Kantar, Nielsen, NPD, and others. They bring that vast knowledge across different industries and companies to ensure your research has the best possible strategic lens applied to it.

Now, with a lot of the “big-box” research companies, they also have veteran researchers just like Prodege.

But what differentiates us is that those senior researchers are also your points of contact from beginning to end, not just someone you speak to at the start and then rarely hear from again.

That makes a massive difference in the quality of your quantitative research insights.

Personalized Attention & Service (Extension of Your Team)

You can have the best data quality and the most elite market research minds working on your quantitative research, but unless they’re giving their full attention to your project, things will inevitably be missed, and you won’t get the best possible outcome or return on your investment.

With many clients who switch to us from “big-box” providers, the #1 thing we hear is how exceptional our level of service is.

We don’t spread our team thin, and that’s by design. Our top priority is maximizing client results without burning out our team. That’s something we take pride in and will always protect. It’s been a core part of our DNA since the beginning of the company.

That said, don’t confuse “personalized attention” with a small company. We own one of the largest audience panels globally; we’ve acquired multiple proprietary platforms over the years, including Pollfish (a leading DIY survey platform); and we have a sizable team behind it all.

Scale doesn’t have to come at the cost of service, and with us, it never does.

Interested in Booking an Introductory Call?

Reach out here. The first step is a discovery call to understand your needs, and from there we’ll put together a fully custom research proposal tailored to your objectives.

2. Lieberman

Lieberman is a full-service market research firm that offers quantitative research services but can also help with qualitative methodologies.

Some of their core capabilities include:

• Traditional research
• Market fragmentation
• Message testing
• Journey mapping
• Digital advertising measurement

They position themselves as responsive, experienced, and global.

3. Drive Research

Drive Research is a full-service market research company that offers quantitative research (alongside qualitative services such as focus groups and in-depth interviews).

Some of their quantitative market research services include:

• Online surveys & data collection
• Statistical modeling
• Customer and market segmentation
• Data visualization, reporting and consultation

Some of the benefits they share on their site include decades of combined experience, going beyond the charts and graphs, and responsiveness.

4. Datos Insights

Datos Insights is another agile research firm that offers full-service quantitative and qualitative research services. They can help with anything from understanding a new market segment to providing a report on a trending category.

Some of their project options include:

• Custom data cuts from existing studies their team has already fielded
• Designing a custom quantitative survey and performing fielding and analysis on your behalf
• Developing thought leadership assets using either custom or existing data
• A survey and thought leadership package that their team designs, fields, analyzes, and shares in a public-facing format to fit your specific needs

They can help with a wide range of survey types, including concept testing, conjoint analysis, and more.

They serve various types of companies, including Banks and Credit Unions, Insurance Carriers, Payment Providers and Card Issuers, Risk Mitigation Teams, Securities Firms and Wealth Management Providers, and Technology and Service Providers.

5. Touchstone Research

Touchstone Research is a full-service market research company that can help you gain quantitative and qualitative market research insights.

Some of the quantitative research methodologies they offer include:

• Brand health tracking
• Content, concept, and message testing
• Pricing & packaging strategy
• Ad effectiveness & dial testing
• Advanced segmentation

Some of the benefits they share on their site include data quality & security, global reach with local expertise, and flexible service models. They’re a solid provider to gain competitive intelligence.

6. Kantar

Kantar is a full-service firm that offers quantitative market research services.

However, their global market research offerings run the gamut, and they categorize their solutions into 3 areas:

Signal Intelligence

• Brand Tracking & Guidance
• Customer Experience
• Research Services and Survey Solutions

Decision Intelligence

• Creative Testing and Optimisation
• Media Effectiveness
• Innovation and Product Development

Strategic Intelligence

• Brand Strategy
• Sustainability
• Qualitative research

Overall, they’re a solid quantitative research provider to gain consumer insights and perform fieldwork and data analysis.

Interested in Learning More About Prodege’s Quantitative Market Research Services?

Visit our site or reach out here. The first step is a discovery call to understand your needs, and from there we’ll put together a fully custom research proposal tailored to your specific objectives.