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Ad Effectiveness

Leverage Prodege’s full suite
of product research solutions to
stay ahead of the curve
in the media landscape.

Contact Us

A Prodege expert will be in touch shortly

Leading Brands & Agencies Partner with Us!

Conversion simplified.

Partnering with Prodege on Ad Effectiveness will eliminate the guessing game and give you answers to key questions about the shopper journey to help improve the effectiveness of your marketing campaigns.

Partnering with Prodege on Ad Effectiveness will eliminate the guessing game and give you answers to key questions about the shopper journey to help improve the effectiveness of your marketing campaigns.

Is my advertising
targeting the
right audience?

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How impactful is my
advertising in driving
a call to action?

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What are the strengths
and weaknesses of
my advertising?

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Is my advertising
targeting the
right audience?

Card image

How impactful is my
advertising in driving
a call to action?

Card image

What are the strengths
and weaknesses of
my advertising?

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You didn’t spend all that time
and money on your marketing
campaign to fall short on your
KPIs, did you?

Prodege’s flexible Ad
Effectiveness solution allows
you to test your ad among
your target audience to
grasp whether it's sparking
your desired call to action and
get live reads to allow you to
optimize your media mix
mid-campaign.

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Leverage our experienced team
of researchers
to gather consumer insights your way, via a hybrid of approaches to measure brand lift.

See How

Tag us in.

We’re Ready to Help Optimize Your Campaigns From Start to Finish!

Implement
Measure
Target
Test

Implement

Easily access Prodege’s industry

leading consumer audience

with our tag in place.

Measure

Prodege's first-party tag enables

you to gauge impression
volumes
in real-time.
.

Target

Our tag is backed by the firepower

of our online panel which offers

several hundred pre-profiled data

points to ensure you're reaching

the right consumers
.

Test

Prodege’s Tag is pre-approved

on major publishing sites
and
our
team will provide support
during
the approval process as
you
navigate access.

Tag us in.

We’re Ready to Help Optimize Your Campaigns From Start to Finish!

Implement

Implement

Easily access Prodege’s industry

leading consumer audience

with our tag in place.

Measure

Measure

Prodege's first-party tag enables

you to gauge impression
volumes
in real-time.
.

Target

Target

Our tag is backed by the firepower

of our online panel which offers

several hundred pre-profiled data

points to ensure you're reaching

the right consumers
.

Test

Test

Prodege’s Tag is pre-approved

on major publishing sites
and
our
team will provide support
during
the approval process as
you
navigate access.

Interested in more about
Ad Effectiveness?

Download Now

Our Team Supporting Yours

Partner with Our Ad Effectiveness Expert Mark S. to learn more about our Ad Effectiveness.

Employee

Mark S.

Director, Data Analytics & Visualization

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Learn About Prodege’s Other Solutions!

Learn About Prodege’s Other Solutions!

Whatever the business need, we have the solution to support you

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Behavioral Data

Demystify the complex shopper
journey with verified purchase data

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Commerce & Cash Back Shopping

Scalable solutions to find, reach and retain customers

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Data Visualization

Access, analyze & share data
with internal stakeholders

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Grow & Understand Your Audience

Access our unique audience to make your next campaign or project a success

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Launch a Successful Campaign or Product

Gather feedback from your targets to hone your go-to-market strategy

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Mobile Research

Use location to get on-the-go insights

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Performance Marketing

Target engaged users to drive growth with data-driven solutions

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Personalized Marketing Offers

Get your brand or product
to the right target audience

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Prodege peeq

Conduct Research Quickly
with our DIY Platform

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Qualitative Research

Leverage our team to understand
consumer behavior, get to the why

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Quantitative Research

Test or confirm marketing research, get to the what

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Learn About Prodege’s Other Products!

Shopper Marketing

Engage consumers to drive
in-store and online sales

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Understand Customer Experience

Demystify the customer journey and cultivate brand loyalty

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