Prodege Events

Keeping Them Keen: How to Drive Healthy Acquisition and Retention for Media Subscription Services

Keeping Them Keen: How to Drive Healthy Acquisition and Retention for Media Subscription Services

Today’s media marketplace is increasingly competitive for subscription or ad-funded media services. With subscription cycling predicted to increase, alongside the steady growth of stacking multiple services, maintaining subscribers, keeping your platform top of mind, and minimizing churn are becoming as vital as acquisition. To keep your subscribers captivated, MTM will share its proprietary framework and actionable takeaways from partnered research with Prodege that explores the key aspects needed for a successful media streaming service, structured around the consumer – from discovery and consideration to active use, long-term engagement, and loyalty. Attendees will learn: - MTM’s 5 pillars to guide marketing, pricing, content, and UX strategy - What effective acquisition looks like: attracting users who are more likely to stay - How to facilitate healthy, long-term relationships with users

May 4

4:00pm

Room 1 at InterContinental London - The O2

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