St. Martin’s Press is teaming up with Swagbucks, a loyalty and rewards site, to launch a new digital literature channel called Read. The Read channel, which will live on the Swagbucks website, will feature titles by popular St. Martin’s authors; it will allow consumers to learn about new books while they earn swagbucks, the site’s virtual currency, for use purchasing books and other merchandise.
Swagbucks’ Read channel is going live with authors like Sherrilyn Kenyon, Chevy Stens and Mary Kay Andrews. The channel will feature new SMP titles in addition to book trailers, excerpts, newsletters and a variety of social media interaction.
Jeff Dodes, St. Martin’s Press executive v-p, marketing & digital strategy, said St. Martin’s has been working with Swagbucks, which has over 10 million member, for awhile to develop the Read Channel. “Swagbucks is pretty big. We’ve worked with them on books before and got great engagement and click-through rates,” he said. He added that SMP’s social media campaigns with Swagbucks were “3 to 4 times better” than with other partners.