September 27, 2022
Do Good Chicken™, the first chicken brand that fights food waste and combats climate change, reports it has diverted more than 10 million pounds of healthy surplus grocery food from landfills, after community donations are made, to upcycle into nutritious chicken feed. The milestone comes just six months since Do Good Chicken’s spring 2022 retail launch and equates to saving surplus grocery food weighing approximately three times the weight of the Statue of Liberty, preventing an estimated 950 metric tons of greenhouse gases (CO2e) from entering the atmosphere.
In advance of the International Day of Awareness of Food Loss and Waste (Sept. 29), a day designated by the United Nations General Assembly to bring awareness to the global problem of food waste’s impacts on climate change, the climate-forward brand recently commissioned consumer research1 that found that Americans want to be more climate-friendly and nearly half are more concerned about food waste than they were a year ago. However, lack of resources and not knowing where to begin were barriers noted by 69% of respondents.
The research was fielded by Prodege, a leading global market research provider, among a sample of 1,000 respondents 18 years of age and older. This survey was conducted August 30 – September 1, 2022.
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