Data is the undisputed currency of the consumer Web. Whether it’s used to target ads or to personalize product recommendations every giant from Google to Facebook to Amazon relies on data to drive its user experience and fill its bank accounts.
It’s little surprise then that Prodege, the parent company to the popular consumer rewards and commerce platform SwagBucks, is making a play to increase its access to data. The company is acquiring polling technology startup SodaHead, which includes the company’s owned and operated destination website and native mobile apps – collectively attracting more than 3 million monthly unique visitors – as well as its Pollware distributed native polling ad product.
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