MyGiftCardsPlus, powered by Prodege’s, Swagbucks rewards program, has amassed more than $1 million in sales just three months after launch. Rewarding users with Swagbucks points for each purchase, MyGiftCardsPlus has partnered with more than 110 brands to make their gift cards available to Swagbucks’ 18 million member base. More than 19,000 gift cards have been purchased; the most popular being digital gift cards for eBay, Home Depot, Groupon, Lowe’s, Domino’s, Applebee’s and Sephora.

Unlike some gift card exchanges that sell gift cards at a discount, MyGiftCardsPlus always sells cards at full retail value, and members are rewarded within the Swagbucks loyalty program. Sarah Aibel, VP of Marketing Communications for Prodege and Swagbucks explained, “We wanted to partner with brands in a positive way that maintains their full-price strategy on gift card sales, while still providing valuable rewards to our members for all their shopping activity.”
“We’re always listening to our users, and we know they love earning rewards for their online activities. In fact, they’ve already earned more than $125 million in gift cards,” said Chuck Davis, CEO of Prodege and Swagbucks. “But we also learned that they love purchasing gift cards in addition to earning them, which is why we launched MyGiftCardsPlus. This site allows our users to buy gift cards for birthdays, Mother’s and Father’s Day, or for everyday purchases. All while earning more Swagbucks rewards for themselves.”
The gift card industry brings in over $100 billion annually, playing a vital role in retail and ecommerce traffic and spend. On average, 72% of consumers spend more than the value of their gift card when redeeming it. While gift cards have been a desired gift for years, the ability to purchase and share them online has helped drive continued market growth.
Additionally, savvy shoppers today recognize the value of stacking rewards opportunities with their gift cards. For example, a shopper can purchase gift cards through MyGiftCardsPlus using a credit card that offers additional rewards. This adds yet another layer of points for the same transaction. It’s a small added step that can make a big financial difference on everyday purchases.
About MyGiftCardsPlus
MyGiftCardsPlus is powered by the web’s leading rewards platform, Swagbucks. Users are able to purchase gift cards for gifting or everyday use through the site while earning SB, or points, that can be redeemed through Swagbucks for additional gift cards. Headquartered in El Segundo, California, MyGiftCardsPlus is a subsidiary of Prodege, LLC, a leading Internet and media company that operates multiple customer engagement brands. For more information please visit

Uri Kelman

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