It’s the get-rich-quick scheme that keeps on giving.

Eric Martin of York, Pennsylvania, is in line for a massive payday following Walmart’s recent purchase of for $3.3 billion.

Martin doesn’t work for the startup retail/tech company, but he does own 100,000 of its shares thanks to a get rich quick scheme that made him an overnight millionaire.

Here’s how it happened:

Last year, Martin read about a contest to get people to sign their friends up for a preview version of its service. Whoever registered the most people would be given a prize of 100,000 company shares.

The 28-year old Martin went far beyond his friend circle, spending $18,000 in advertising on sites like Swagbucks and Gifthulk, which reward people for signing up for stuff online.

Read the full article here.

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