More Than Half of U.S. Millennials Bake Over the Holidays to Connect and Spend Time with Loved Ones, According to New Survey

News - November 5th, 2019

WAUKEGAN, Ill., Nov. 5, 2019 /PRNewswire/ -- Nielsen-Massey Vanillas, the world's leading provider of high-quality fine vanilla and flavor products, today unveiled a new survey, revealing that Millennials, America's largest generation of adults, are the most enthusiastic age group when it comes to holiday baking. The data supports a larger trend indicating that Millennials are increasingly pursuing at-home dining experiences with friends and family as a form of personal connection and self-care.

Survey Methodology
Nielsen-Massey Vanillas commissioned an online survey of 1,000 Americans, representative of the general population by age, race, income and gender. The margin of error for this sample is +/- 3.1% at the 95% confidence interval. Conducted by Prodege, LLC, the survey was fielded August 30 – September 2, 2019. As a member of The Insights Association, Prodege conducts all research in accordance with MRA Marketing Research Standards and adheres to the CASRO Code of Standards and Ethics.

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