Impact’s Vern Rodriguez, Partner Success Director, asked Prodege’s Joshua Kopac, Director of Sales, to share innovations and insights from Prodege. Prodege consists of four different consumer reward programs: Swagbucks, MyPoints, ShopAtHome, and most recently, adding InboxDollars earlier this year.
Vern: What types of consumers use your programs on a day-to-day basis—what keeps them coming back and how is this beneficial to your partners?
Joshua: All four of our properties have a range of unique opportunities for consumers to earn rewards for everyday activities. This innovative engagement strategy keeps our users coming back, often on a daily basis, because of the variety of engaging content we offer. This includes interactive hosted live trivia games, videos that keep consumers up to date with food and entertainment trends, and play and win games such as Bejeweled and Bingo. For our partners, our members explore new and unique offers, a variety of retailers, and other rewarding activities. We focus on always evolving our offerings to keep delighting and engaging consumers.
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