New Survey Also Revealed That Men Focus on the Game, Women Prefer the Commercials

LOS ANGELES — January 29, 2019 — The Super Bowl is fast approaching, and more than three-quarters of American adults plan to watch the big game. While cold brewskies and football are a classic combo, more Americans will be opting for soft drinks than beer this year.

That’s according to a survey by Swagbucks, a rewards- and loyalty-program company operated by Prodege, LLC, that examined Americans’ plans for the Super Bowl this year. The national survey of 1,000 U.S. adults was conducted online by Prodege in January 2019.

The King of … Soft Drinks

When it comes to what they’ll be drinking, many Super Bowl fans will be opting for six packs — of soft drinks. Almost a third (32 percent) of football fans will opt for soda this year; 29 percent will be drinking beer.

Meanwhile, the majority of Super Bowl fans are also foregoing parties. While 9 percent plan to host and 21 percent plan to attend a party, the rest (65 percent) plan to stay home to watch the game by themselves or with family.

For those planning to attend a Super Bowl party, most will spend their time watching the game (45 percent), followed by:

  • Socializing — 25 percent
  • Eating snacks and/or drinking — 15 percent
  • Tuning in for the commercials — 10 percent
  • Watching the halftime show — 6 percent

The Youngin’ or the GOAT?

What’s the big attraction? More than half (57 percent) of American men say their favorite part is the game action, while more women (41 percent) report they enjoy the commercials more than anything else.

The survey also revealed that, when it comes to favored teams, Americans are almost twice as likely to root for Jared Goff and the Los Angeles Rams (50 percent) than Tom Brady and the New England Patriots (27 percent).

“Whether you are rooting for young Jared Goff and the LA Rams or veteran Tom Brady and the New England Patriots, the Super Bowl is an exciting event and an occasion for people to come together to watch the culmination of another exciting football season,” said Chuck Davis, CEO and chairman of Prodege, LLC. “Swagbucks is excited to help Americans save money on a new big-screen TV, team gear, party supplies, snacks and whatever else will contribute to the best possible Super Bowl viewing experience.”

Swagbucks can help Americans plan for the Super Bowl by offering deals and cash back on team gear, party supplies and at local restaurants to watch the game. Shoppers can also earn Swagbucks on all their purchases from a wide selection of popular retailers through the Swagbucks site or by downloading the SwagButton.

About Swagbucks is the web’s most popular rewards program that gives you free gift cards and cash for the everyday things you already do online. Earn points when you shop at your favorite retailers, watch entertaining videos, search the web, answer surveys and find great deals. Redeem points for gift cards to your favorite retailers like Amazon and Walmart, or get cash back from PayPal.

Swagbucks has already paid out more than $300 million in cash and free gift cards. Headquartered in El Segundo, California, Swagbucks is owned by Prodege, LLC, a leading internet and media company that operates multiple customer engagement brands.

About Prodege, LLC

Prodege is an internet and media company that is dedicated to creating rewarding moments for its members. Prodege is comprised of three consumer brands — Swagbucks, MyPoints and ShopAtHome — which deliver engaging content and valuable rewards to more than 60 million members. Our family of consumer loyalty websites and mobile apps rewards members with free gift cards or cash for the everyday things they are already doing online — like shopping, searching the web, watching videos and sharing opinions. Prodege’s complementary suite of business solutions helps brands boost engagement with consumers by making it easy to gather insights, listen to their audience and gain further exposure to drive brand loyalty. Visit for more information.

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