Anatomy of a Philanthropist

Giving Tuesday, a time when many focus on their end-of-year giving, is right around the corner!

We are proud to be a business that not only creates rewarding moments, but also has an active participation in charitable giving from our 50 million + registered members.

In order to better understand our philanthropic demographic profile, we took a look at our members who actively donate to a number of charities we partner with each year.

We found the majority are married females with an average HHI of over $90,000. Our full philanthropist profile is included below.

Some of our popular charities that have seen success include ASPCA and Feeding America, but we also work closely with many others. Additional charities that successfully partner with us include Sierra Club, American Red Cross, Humane Society, American Diabetes Association and Save the Children among many others!

Additional target demographic information can be found on our owned and operated platforms. Our diverse member base makes it easy for brands to understand who their shoppers are, and the best way to target them.

If you’re looking for a robust and engaging panel that feels strongly about giving back, send us an email at b2bmarketing@prodege.com!