Deciding what to fix for dinner can be daunting, especially when factoring in selecting a recipe, shopping for ingredients, and actually preparing the meal. It’s easy to see why some people turn to cereal, takeout, or opt to make a few clicks on their phone to get a warm meal delivered with zero additional effort.

Meal kit subscription boxes are a good middle ground option for some, while others have yet to get behind this concept. To understand the key benefits, pain points, and barriers, we surveyed 2,518 members aged 18 to 69 (comprised of both users and non-users of meal kit subscription boxes).

Among those who have bought or received a meal kit subscription box, the convenience of doorstep delivery is the top benefit, followed by getting to try new ingredients & recipes.

By far the biggest drawback among current and past purchasers of meal kit subscription boxes? The price. Similarly, by a wide margin, non-buyers identify the price as the biggest barrier to purchase.

Looking for insights from a specific group of purchasers? Let us know how we can assist you!

Blog Author

Bess Devenow

See more from the author

Recent Press Releases

Prodege Names Jeff Carberry as Chief Financial Officer

Joe Picciano Appointed Chief Operating Officer EL SEGUNDO, Calif., Sept. 15, 2022 (GLOBE NEWSWIR [...]

Prodege Recognized for Excellent Employee Culture and Innovation

September 07, 2022 Company named one of the “Best Places to Work 2022” by the Los Angeles B [...]

Prodege Builds Upon Acquisition Strategy with AdGate Media to Grow Consumer Audience

AdGate Media is the Third Company to Join Prodege in 2022 EL SEGUNDO, Calif., July 11, 2022 (GLO [...]