In our recent survey of 1,047 American adults, the majority (56%) revealed that a movie or live event they were planning to attend in person was postponed or canceled due to COVID-19. Now that the vaccine is available to those 16+ across the country and restrictions are being lifted, how eager are Americans to return to live events and movies? 

Movies drum up the most excitement, with two-thirds (66%) indicating they are at least a little eager to resume seeing movies in a theater, and another 7% indicating they have already returned to doing this. Slightly fewer are eager to attend a concert (61%) and/or a live sporting event (54%).

This enthusiasm also translates into a willingness to travel some distance to see a concert or sporting event. Around two-thirds of those who are “extremely” or “very” eager to attend a concert and/or live sporting event are willing to travel at least 50 miles (64-66%).

As for which sports they missed most? In a coin toss, football (35%) just barely edges out baseball (34%). Secondarily, sports fans are most excited to attend a basketball or hockey game.

With some consumers ready to commit to attending live events, are they also in the mindset of planning trips? We’ll delve into the intriguing topic of travel in an upcoming post!

Blog Author

Bess Devenow

See more from the author

Recent Press Releases

Prodege Names Jeff Carberry as Chief Financial Officer

Joe Picciano Appointed Chief Operating Officer EL SEGUNDO, Calif., Sept. 15, 2022 (GLOBE NEWSWIR [...]

Prodege Recognized for Excellent Employee Culture and Innovation

September 07, 2022 Company named one of the “Best Places to Work 2022” by the Los Angeles B [...]

Prodege Builds Upon Acquisition Strategy with AdGate Media to Grow Consumer Audience

AdGate Media is the Third Company to Join Prodege in 2022 EL SEGUNDO, Calif., July 11, 2022 (GLO [...]